Robinson, Stacey G.; Giebelhausen, Michael D.; Cotte, June - In: Journal of Business Research 66 (2013) 9, pp. 1612-1616
On penny auction websites, consumers participate in a game where the winner receives the opportunity to purchase a product for pennies on the dollar and discounts of over 90% are often advertised and recorded. Losers, on the other hand, may easily spend hundreds of dollars and walk away with...
