Consumer Regulation Strategies : Attenuating the Effect of Consumer References in a Voting Context
Year of publication: |
2019
|
---|---|
Authors: | Whelan, Jodie ; Goode, Miranda ; Cotte, June ; Thomson, Matthew |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Wahlverhalten | Voting behaviour | Experiment | Werbepsychologie | Psychology of advertising | Politische Kommunikation | Political communication |
Extent: | 1 Online-Ressource (51 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments November 2016 erstellt |
Other identifiers: | 10.2139/ssrn.3463159 [DOI] |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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