//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Game theory"
~subject:"Internet"
~subject:"Zielgruppe"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
E-Game-Advertising als Ersatz...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Game theory
Internet
Zielgruppe
Werbung
13,870
Advertising
9,803
Werbewirkung
3,871
Advertising effects
3,816
Konsumentenverhalten
3,166
Consumer behaviour
3,160
Online-Marketing
1,920
Internet marketing
1,914
Computerspiel
1,595
Video game
1,486
Theorie
1,432
Theory
1,399
USA
1,012
Deutschland
1,002
United States
858
Marketing
804
Markenführung
799
Brand management
795
Social Web
756
Social web
754
Marketingmanagement
679
Marketing management
660
advertising
651
Germany
548
Spieltheorie
538
Markenimage
496
Brand image
484
Preismanagement
479
Pricing strategy
478
Markenartikel
439
Wettbewerb
426
Brand
358
Target group
350
Competition
324
Werbewirtschaft
315
Werbepsychologie
307
Experiment
291
more ...
less ...
Online availability
All
Undetermined
450
Free
255
Type of publication
All
Article
775
Book / Working Paper
445
Journal
3
Type of publication (narrower categories)
All
Article in journal
689
Aufsatz in Zeitschrift
689
Graue Literatur
110
Non-commercial literature
110
Working Paper
86
Arbeitspapier
85
Aufsatz im Buch
84
Book section
84
Hochschulschrift
25
Collection of articles of several authors
20
Sammelwerk
20
Thesis
17
Conference paper
15
Konferenzbeitrag
15
Aufsatzsammlung
12
Konferenzschrift
8
Dissertation u.a. Prüfungsschriften
7
Collection of articles written by one author
6
Sammlung
6
Bibliographie
4
Bibliografie enthalten
2
Bibliography included
2
Case study
2
Conference proceedings
2
Fallstudie
2
Market information
2
Marktinformation
2
Reprint
2
Statistics
2
Statistik
2
Festschrift
1
Glossar enthalten
1
Glossary included
1
Guidebook
1
Lehrbuch
1
Mehrbändiges Werk
1
Multi-volume publication
1
Ratgeber
1
Research Report
1
Series
1
more ...
less ...
Language
All
English
1,113
German
101
Undetermined
7
Finnish
1
French
1
Author
All
Castronova, Edward
18
Zaccour, Georges
13
Karray, Salma
11
Hudders, Liselot
9
Lambertini, Luca
9
Martín Herrán, Guiomar
9
Schaffner, Sandra
8
Bell, Mark W.
7
Wagner, Gert G.
7
Buijzen, Moniek
6
Pelsmacker, Patrick de
6
Shin, Jiwoong
6
Sigué, Simon Pierre
6
Alleman, James H.
5
Bliemel, Friedhelm
5
Cauberghe, Veroline
5
D'Annunzio, Anna
5
De Jans, Steffi
5
Galeotti, Andrea
5
Jørgensen, Steffen
5
Nakamura, Leonard Isamu
5
Pavenkov, Oleg
5
Rozendaal, Esther
5
Rubtcova, Mariia
5
Russo, Antonio
5
Sayedi, Amin
5
Soloveichik, Rachel
5
Ward, Michael R.
5
Xie, Jinxing
5
Yan, Ruiliang
5
Zhang, Jianqiang
5
Zhang, Jianxiong
5
Bakir, Aysen
4
Dwivedi, Yogesh Kumar
4
Golan, Amos
4
Karp, Larry S.
4
Liu, Dengpan
4
Mei, Shue
4
Monahan, George E.
4
Pei, Zhi
4
more ...
less ...
Institution
All
IGI Global
7
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Axel-Springer-Verlag
2
OECD
2
Organisation for Economic Co-operation and Development
2
Advertising Research Foundation
1
Axel Springer Verlag, Marketing Anzeigen
1
Bayerische Akademie für Werbung und Marketing
1
Boston College / Department of Economics
1
Ekonomiska forskningsinstitutet <Stockholm>
1
European Advertising Academy
1
European Marketing Academy
1
Fördergesellschaft Marketing an der Universität Augsburg
1
ICORIA <12., 2013, Zagreb>
1
IP Deutschland GmbH <Köln>
1
Industrie-Kontakt-Seminar <33, 1999, Kaiserslautern>
1
Institut für Marktorientierte Unternehmensführung <München>
1
Julius-Maximilians-Universität Würzburg
1
National Bureau of Economic Research
1
Nomos Verlagsgesellschaft
1
OECD / Committee on Consumer Policy
1
Otto-Friedrich-Universität Bamberg
1
Technische Universität Braunschweig / Institut für Marketing
1
Universität St. Gallen / Institut für Marketing und Handel
1
Verlag Franz Vahlen
1
Virginia Polytechnic Institute and State University / Department of Economics
1
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Young consumers : insight and ideas for responsible marketers
25
Journal of advertising : official publication of the American Academy of Advertising
23
European journal of operational research : EJOR
21
International journal of advertising : the quarterly review of marketing communications
18
Management science : journal of the Institute for Operations Research and the Management Sciences
15
International journal of production economics
14
Journal of retailing and consumer services
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing communications
10
CESifo working papers
9
Journal of advertising research
9
Journal of business research : JBR
9
Omega : the international journal of management science
9
International game theory review
8
International journal of advertising : the review of marketing communications
8
International journal of internet marketing and advertising : IJIMA
8
Technological forecasting & social change : an international journal
8
International journal of production research
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of management information systems : JMIS
7
RWI Datenbeschreibung
7
Review of industrial organization : RIO
7
[RWI Projektberichte]
7
Dynamic games and applications : DGA
6
Health marketing quarterly
6
Information economics and policy : IEP
6
International journal of consumer studies
6
Neo-simulation and gaming toward active learning
6
Operations research
6
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
5
Economics letters
5
European journal of marketing : EJM
5
European research studies
5
IMA journal of management mathematics
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
International journal of electronic commerce : IJEC
5
Journal of advertising
5
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
5
more ...
less ...
Source
All
ECONIS (ZBW)
1,149
USB Cologne (EcoSocSci)
68
USB Cologne (business full texts)
4
EconStor
2
Showing
1
-
10
of
1,223
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Implicit cooperation in a market share attraction advertising game
Monahan, George E.
-
1994
Persistent link: https://www.econbiz.de/10000885247
Saved in:
2
Markenmanagement in Video- und Computerspielen : Wege zur erfolgreichen Integration von In-Game-Advertising in die Kommunikationsstrategien von Unternehmen
Gaca, Christian
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003675979
Saved in:
3
Entertainment in advergames and its influence on brand-related outcomes for children
Waiguny, Martin
;
Terlutter, Ralf
- In:
Cutting edge international research
,
(pp. 171-186)
.
2010
Persistent link: https://www.econbiz.de/10003985177
Saved in:
4
Mitigating the effects of advergames on children : do advertising breaks work?
An, Soontae
;
Stern, Susannah
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009009163
Saved in:
5
Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10009490137
Saved in:
6
Level up! : the role of progress feedback type for encouraging intrinsic motivation and positive brand attitudes in public versus private gaming contexts
Siemens, Jennifer Christie
;
Smith, Scott
;
Fisher, Dan
; …
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 1-12
Persistent link: https://www.econbiz.de/10011422760
Saved in:
7
Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
Saved in:
8
The effects of psychobiological motivational traits on memory of in-game advertising messages
Sparks, Johnny V.
;
Chung, Sungwon
- In:
Psychology & marketing
33
(
2016
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10011433833
Saved in:
9
Parents' presumed persuasion knowledge of children's advergames : the influence of advertising disclosure modality and cognitive load
Evans, Nathaniel J.
;
Hoy, Mariea Grubbs
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 146-164
Persistent link: https://www.econbiz.de/10011529750
Saved in:
10
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->