//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Game theory"
~subject:"Spieltheorie"
~subject:"Zielgruppe"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
E-Game-Advertising als Ersatz...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Game theory
Spieltheorie
Zielgruppe
Werbung
13,870
Advertising
9,803
Werbewirkung
3,871
Advertising effects
3,816
Konsumentenverhalten
3,166
Consumer behaviour
3,160
Online-Marketing
1,920
Internet marketing
1,914
Computerspiel
1,595
Video game
1,486
Theorie
1,432
Theory
1,399
USA
1,012
Deutschland
1,002
United States
858
Marketing
804
Markenführung
799
Brand management
795
Social Web
757
Social web
755
Marketingmanagement
679
Marketing management
660
advertising
651
Germany
548
Markenimage
496
Brand image
484
Preismanagement
479
Pricing strategy
478
Markenartikel
439
Wettbewerb
426
Internet
362
Brand
358
Target group
350
Competition
324
Werbewirtschaft
315
Werbepsychologie
307
Experiment
291
more ...
less ...
Online availability
All
Undetermined
392
Free
164
Type of publication
All
Article
653
Book / Working Paper
245
Type of publication (narrower categories)
All
Article in journal
584
Aufsatz in Zeitschrift
584
Aufsatz im Buch
65
Book section
65
Graue Literatur
60
Non-commercial literature
60
Working Paper
51
Arbeitspapier
49
Hochschulschrift
12
Conference paper
9
Konferenzbeitrag
9
Collection of articles of several authors
8
Sammelwerk
8
Aufsatzsammlung
7
Thesis
6
Collection of articles written by one author
3
Sammlung
3
Case study
2
Fallstudie
2
Konferenzschrift
2
Article
1
Bibliografie enthalten
1
Bibliography included
1
Conference proceedings
1
Dissertation u.a. Prüfungsschriften
1
Glossar enthalten
1
Glossary included
1
Lehrbuch
1
Mehrbändiges Werk
1
Multi-volume publication
1
Reprint
1
Systematic review
1
Textbook
1
Umfrage
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
854
German
40
Undetermined
4
Author
All
Zaccour, Georges
13
Karray, Salma
11
Lambertini, Luca
10
Hudders, Liselot
9
Martín Herrán, Guiomar
9
Buijzen, Moniek
6
Jørgensen, Steffen
6
Pelsmacker, Patrick de
6
Shin, Jiwoong
6
Sigué, Simon Pierre
6
Cauberghe, Veroline
5
De Jans, Steffi
5
Galeotti, Andrea
5
Rozendaal, Esther
5
Sayedi, Amin
5
Ward, Michael R.
5
Xie, Jinxing
5
Yan, Ruiliang
5
Zhang, Jianqiang
5
Zhang, Jianxiong
5
Bakir, Aysen
4
Golan, Amos
4
Karp, Larry S.
4
Mei, Shue
4
Monahan, George E.
4
Pavenkov, Oleg
4
Pei, Zhi
4
Pepall, Lynne
4
Perloff, Jeffrey M.
4
Puntoni, Stefano
4
Reijmersdal, Eva A. van
4
Rubtcova, Mariia
4
Sethi, Suresh
4
Sreejesh, S.
4
Terlutter, Ralf
4
Van de Sompel, Dieneke
4
Weverbergh, Marcel
4
Zhang, Kaifu
4
Zhong, Weijun
4
Acquisti, Alessandro
3
more ...
less ...
Institution
All
IGI Global
6
Axel Springer Verlag, Marketing Anzeigen
1
Bayerische Akademie für Werbung und Marketing
1
Boston College / Department of Economics
1
European Advertising Academy
1
ICORIA <12., 2013, Zagreb>
1
Nomos Verlagsgesellschaft
1
OECD
1
OECD / Committee on Consumer Policy
1
Otto-Friedrich-Universität Bamberg
1
more ...
less ...
Published in...
All
Young consumers : insight and ideas for responsible marketers
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
Journal of advertising : official publication of the American Academy of Advertising
22
European journal of operational research : EJOR
21
International journal of advertising : the quarterly review of marketing communications
14
International journal of production economics
14
Journal of retailing and consumer services
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of advertising research
9
Omega : the international journal of management science
9
International game theory review
8
International journal of advertising : the review of marketing communications
8
Journal of business research : JBR
8
Journal of marketing communications
8
Technological forecasting & social change : an international journal
8
International journal of production research
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
CESifo working papers
6
Dynamic games and applications : DGA
6
International journal of consumer studies
6
Neo-simulation and gaming toward active learning
6
European journal of marketing : EJM
5
IMA journal of management mathematics
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of electronic commerce : IJEC
5
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
5
Journal of management information systems : JMIS
5
Marketing science
5
Operations research
5
Psychology & marketing
5
Review of industrial organization : RIO
5
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
4
Economics letters
4
Health marketing quarterly
4
Information systems research : ISR
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
Journal of advertising
4
Journal of food products marketing
4
Journal of industrial engineering international
4
more ...
less ...
Source
All
ECONIS (ZBW)
885
USB Cologne (EcoSocSci)
10
EconStor
3
Showing
1
-
10
of
898
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Implicit cooperation in a market share attraction advertising game
Monahan, George E.
-
1994
Persistent link: https://www.econbiz.de/10000885247
Saved in:
2
Markenmanagement in Video- und Computerspielen : Wege zur erfolgreichen Integration von In-Game-Advertising in die Kommunikationsstrategien von Unternehmen
Gaca, Christian
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003675979
Saved in:
3
Entertainment in advergames and its influence on brand-related outcomes for children
Waiguny, Martin
;
Terlutter, Ralf
- In:
Cutting edge international research
,
(pp. 171-186)
.
2010
Persistent link: https://www.econbiz.de/10003985177
Saved in:
4
Mitigating the effects of advergames on children : do advertising breaks work?
An, Soontae
;
Stern, Susannah
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009009163
Saved in:
5
Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10009490137
Saved in:
6
Level up! : the role of progress feedback type for encouraging intrinsic motivation and positive brand attitudes in public versus private gaming contexts
Siemens, Jennifer Christie
;
Smith, Scott
;
Fisher, Dan
; …
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 1-12
Persistent link: https://www.econbiz.de/10011422760
Saved in:
7
Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
Saved in:
8
The effects of psychobiological motivational traits on memory of in-game advertising messages
Sparks, Johnny V.
;
Chung, Sungwon
- In:
Psychology & marketing
33
(
2016
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10011433833
Saved in:
9
Parents' presumed persuasion knowledge of children's advergames : the influence of advertising disclosure modality and cognitive load
Evans, Nathaniel J.
;
Hoy, Mariea Grubbs
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 146-164
Persistent link: https://www.econbiz.de/10011529750
Saved in:
10
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->