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~subject:"Game theory"
~subject:"Zielgruppe"
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E-Game-Advertising als Ersatz...
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Game theory
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
Journal of marketing communications
40
International journal of advertising : the quarterly review of marketing communications
38
Management science : journal of the Institute for Operations Research and the Management Sciences
31
International journal of advertising : the review of marketing communications
29
Young consumers : insight and ideas for responsible marketers
24
Journal of advertising : official publication of the American Academy of Advertising
22
European journal of operational research : EJOR
21
Journal of promotion management : JPM
18
International journal of internet marketing and advertising : IJIMA
17
Journal of marketing research : JMR
17
Journal of advertising research
15
Journal of marketing
15
CESifo working papers
14
International journal of production economics
14
Psychology & marketing
14
Journal of promotion management : innovations in planning and applied research
13
Journal of retailing and consumer services
12
Marketing science
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
International journal of production research
9
Journal of business research : JBR
9
Journal of marketing research
9
Omega : the international journal of management science
9
Health marketing quarterly
8
International game theory review
8
International journal of consumer studies
8
Journal of marketing management : MM
8
Technological forecasting & social change : an international journal
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Applied economics
6
Dynamic games and applications : DGA
6
International journal of marketing : IJM ; formerly Der Markt
6
International journal of technology marketing : IJTMkt
6
Journal of macromarketing
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of media business studies
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
Journal of travel and tourism marketing
6
Neo-simulation and gaming toward active learning
6
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ECONIS (ZBW)
1,455
USB Cologne (business full texts)
25
EconStor
10
USB Cologne (EcoSocSci)
9
ArchiDok
4
Showing
1
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10
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1,503
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date (newest first)
date (oldest first)
1
Implicit cooperation in a market share attraction advertising game
Monahan, George E.
-
1994
Persistent link: https://www.econbiz.de/10000885247
Saved in:
2
Markenmanagement in Video- und Computerspielen : Wege zur erfolgreichen Integration von In-Game-Advertising in die Kommunikationsstrategien von Unternehmen
Gaca, Christian
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003675979
Saved in:
3
Entertainment in advergames and its influence on brand-related outcomes for children
Waiguny, Martin
;
Terlutter, Ralf
- In:
Cutting edge international research
,
(pp. 171-186)
.
2010
Persistent link: https://www.econbiz.de/10003985177
Saved in:
4
Mitigating the effects of advergames on children : do advertising breaks work?
An, Soontae
;
Stern, Susannah
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009009163
Saved in:
5
Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10009490137
Saved in:
6
Level up! : the role of progress feedback type for encouraging intrinsic motivation and positive brand attitudes in public versus private gaming contexts
Siemens, Jennifer Christie
;
Smith, Scott
;
Fisher, Dan
; …
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 1-12
Persistent link: https://www.econbiz.de/10011422760
Saved in:
7
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
8
Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
Saved in:
9
The effects of psychobiological motivational traits on memory of in-game advertising messages
Sparks, Johnny V.
;
Chung, Sungwon
- In:
Psychology & marketing
33
(
2016
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10011433833
Saved in:
10
Parents' presumed persuasion knowledge of children's advergames : the influence of advertising disclosure modality and cognitive load
Evans, Nathaniel J.
;
Hoy, Mariea Grubbs
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 146-164
Persistent link: https://www.econbiz.de/10011529750
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