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The methodology in empirical sales ethics research : 1980 - 2010
McClaren, Nicholas - In: Journal of business ethics : JOBE 127 (2015) 1, pp. 121-147
Persistent link: https://www.econbiz.de/10010490780
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Preemption and strategic commitment through multiple agency
Gabrielsen, Tommy Staahl - 1993
Persistent link: https://www.econbiz.de/10000860157
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Normative validation of market share functions
Weverbergh, Marcel; Logman, Marc - 1990
Persistent link: https://www.econbiz.de/10000806873
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Zwischenbetriebliche Kooperation im Marketing : Methodik zur Identifikation von Kooperationschancen und -potentialen
Bolten, Ralf - 2000 - Als Ms. gedr.
Persistent link: https://www.econbiz.de/10001462955
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Dynamic marketing strategies in a two-member channel
Jørgensen, Steffen - In: Dynamic competitive analysis in marketing : proceedings …, (pp. 158-174). 1996
Persistent link: https://www.econbiz.de/10001319630
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Channel coordination in the presence of two sided asymmetric information
Desiraju, Ramarao - In: Dynamic competitive analysis in marketing : proceedings …, (pp. 138-157). 1996
Persistent link: https://www.econbiz.de/10001319631
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Impacts of category management and brand management from a retailer's perspective
Bandyopadhyay, Subir - In: Dynamic competitive analysis in marketing : proceedings …, (pp. 125-137). 1996
Persistent link: https://www.econbiz.de/10001319632
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Financial markets, marketing, and information sharing : three essays in industrial organization
Wallace, Rodney B. - 2000
Persistent link: https://www.econbiz.de/10001667455
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Product innovation and product innovation marketing : theory and microeconometric evidence
Kaiser, Ulrich - 2003
Persistent link: https://www.econbiz.de/10001770421
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Product innovation and product innovation marketing : theory and microeconometric evidence
Kaiser, Ulrich - 2001
the innovating firm invests in marketing, so that consumers become aware of the newly developed product. Firms first … theoretical model are that both the marketing of a product innovation and a firm's propensity to introduce an innovation decrease … a positive effect on product innovation and marketing effort. These findings are tested empirically using survey data …
Persistent link: https://www.econbiz.de/10013428414