Impacts of category management and brand management from a retailer's perspective
Subir Bandyopadhyay and Suresh Divakar
| Year of publication: |
1996
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|---|---|
| Authors: | Bandyopadhyay, Subir |
| Other Persons: | Divakar, Suresh (contributor) |
| Published in: |
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995. - Berlin : Springer, ISBN 3-540-61613-6. - 1996, p. 125-137
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| Subject: | Markenartikel | Brand | Vertriebsweg | Distribution channel | Sortiment | Retail assortment | Einzelhandel | Retail trade | Marketing | Spieltheorie | Game theory | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001319632