oligopoly game in which firms sell differentiated goods and invest in advertising to increase the brand equity of their …

Cooperative advertising is an important mechanism used by manufacturers to influence retailers' promotional decisions …. In a typical arrangement, the manufacturer agrees to reimburse a fraction of a retailer's advertising cost, known as the … subsidy rate. We consider a case of new product adoption of a durable good with retail oligopoly, in which a manufacturer …

We customize the aggregative game approach to oligopoly to study asymmetric media markets. Advertiser, platform, and … platforms use two-sided pricing or consumers like advertising,advertiser and consumer interests are often aligned. …

A semi-parametric, information-based estimator is used to estimate strategies in prices and advertising for Coca …

oligopoly game in which firms sell differentiated goods and invest in advertising to increase the brand equity of their …

Zaccour (2008) investigates the behaviour of a marketing channel where firms invest in advertising to increase brand …'s advertising effort, performing this task both in the static and in the dynamic game. then, I show that an analogous result emerges …'s advertising effort; and (ii) by using a contract which is linear in the brand equity, in the dynamic case. …

advertising. The paper simulates the strategic interaction of the two firms based on a game-theoretic Cournot analytical model …. The results show that there exist threshold levels of advertising effectiveness at which duopoly behaviour bifurcates …, that perfectly cooperative advertising can lead to competitive disadvantage, and that perfectly predatory advertising can …

standard price and quantity setting oligopoly models. We then study the relation between the number of joint projects and …

The paper presents the concept of an imitation equilibrium and explores it in the context of some simple oligopoly …