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Lambertini, Luca
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European journal of operational research : EJOR
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ECONIS (ZBW)
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1
Inverted-U aggregate investment curves in a dynamic game of
advertising
Lambertini, Luca
;
Zaccour, Georges
-
2014
oligopoly
game in which firms sell differentiated goods and invest in
advertising
to increase the brand equity of their …
Persistent link: https://www.econbiz.de/10011729949
Saved in:
2
A Feedback Stackelberg Game of Cooperative
Advertising
in a Durable Goods
Oligopoly
Chutani, Anshuman
-
2020
Cooperative
advertising
is an important mechanism used by manufacturers to influence retailers' promotional decisions …. In a typical arrangement, the manufacturer agrees to reimburse a fraction of a retailer's
advertising
cost, known as the … subsidy rate. We consider a case of new product adoption of a durable good with retail
oligopoly
, in which a manufacturer …
Persistent link: https://www.econbiz.de/10012832940
Saved in:
3
Media see-saws : winners and losers on media platforms
Anderson, Simon P.
;
Peitz, Martin
-
2015
-
This version: October 2015
We customize the aggregative game approach to
oligopoly
to study asymmetric media markets. Advertiser, platform, and … platforms use two-sided pricing or consumers like
advertising
,advertiser and consumer interests are often aligned. …
Persistent link: https://www.econbiz.de/10011491950
Saved in:
4
Estimating Coke and Pepsi's Price and
Advertising
Strategies
Golan, Amos
;
Karp, Larry S.
;
Perloff, Jeffrey M.
-
2004
A semi-parametric, information-based estimator is used to estimate strategies in prices and
advertising
for Coca …
Persistent link: https://www.econbiz.de/10014029527
Saved in:
5
A dynamic model of price competition and promotion in prescription drug markets
Roy, Abhik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 577-591
Persistent link: https://www.econbiz.de/10013454635
Saved in:
6
Inverted-U Aggregate Investment Curves in a Dynamic Game of
Advertising
Lambertini, Luca
-
2014
oligopoly
game in which firms sell differentiated goods and invest in
advertising
to increase the brand equity of their …
Persistent link: https://www.econbiz.de/10013051215
Saved in:
7
Coordinating static and dynamic supply chains with
advertising
through two-part tariffs
Lambertini, Luca
-
2013
Zaccour (2008) investigates the behaviour of a marketing channel where firms invest in
advertising
to increase brand …'s
advertising
effort, performing this task both in the static and in the dynamic game. then, I show that an analogous result emerges …'s
advertising
effort; and (ii) by using a contract which is linear in the brand equity, in the dynamic case. …
Persistent link: https://www.econbiz.de/10011730985
Saved in:
8
A game-theoretic model of strategic interaction using
advertising
: simulating the evolution of the Cournot Nash equilibrium under different competitive scenarios
Brady, Malcolm
- In:
Games
12
(
2021
)
4
,
pp. 1-16
advertising
. The paper simulates the strategic interaction of the two firms based on a game-theoretic Cournot analytical model …. The results show that there exist threshold levels of
advertising
effectiveness at which duopoly behaviour bifurcates …, that perfectly cooperative
advertising
can lead to competitive disadvantage, and that perfectly predatory
advertising
can …
Persistent link: https://www.econbiz.de/10012698096
Saved in:
9
Hybrid R&D
Goyal, Sanjeev
;
Konovalov, Alexander
;
Moraga-González, …
-
2003
standard price and quantity setting
oligopoly
models. We then study the relation between the number of joint projects and …
Persistent link: https://www.econbiz.de/10011333896
Saved in:
10
Imitation equilibrium
Selten, Reinhard
;
Ostmann, Axel
-
2000
The paper presents the concept of an imitation equilibrium and explores it in the context of some simple
oligopoly
…
Persistent link: https://www.econbiz.de/10011538885
Saved in:
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