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Impact of copycatting on the luxury manufacturer's distribution contracts in the e-commerce era
Teng, Yingying; Hou, Pengwen; Xie, Lei; Zhang, Qian - In: Managerial and decision economics : MDE ; the … 45 (2024) 4, pp. 2157-2170
Persistent link: https://www.econbiz.de/10014537221
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Game theoretical approach to price a product under two-echelon supply chain containing e-tail selling channel
Jafari, Hamed; Hejazi, Seyed Reza; Rasti-Barzoki, Morteza - In: International journal of services and operations … 36 (2020) 2, pp. 131-160
Persistent link: https://www.econbiz.de/10012256761
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Branding conspicuous goods : an analysis of the effects of social influence and competition
Amaldoss, Wilfred; Jain, Sanjay - In: Management science : journal of the Institute for … 61 (2015) 9, pp. 2064-2079
Persistent link: https://www.econbiz.de/10011372458
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NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung; Kwon, Ohbyung; Sohn, Kwonsang - In: Psychology & marketing 40 (2023) 11, pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
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Push or pull? : a website's strategic choice of content delivery mechanism
Ma, Dan - In: Journal of management information systems : JMIS 32 (2015) 1, pp. 291-321
Persistent link: https://www.econbiz.de/10011341221
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Online-offline competitive pricing with reference price effect
Wang, Ningning; Zhang, Ting; Zhu, Xiaowei; Li, Peimiao - In: Journal of the Operational Research Society 72 (2021) 3, pp. 642-653
Persistent link: https://www.econbiz.de/10012500977
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Increasing retailer loyalty through the use of cash back rebate sites
Qiu, Ye; Rao, Ram C. - In: Marketing science : the marketing journal of the … 39 (2020) 4, pp. 743-762
Persistent link: https://www.econbiz.de/10012294605
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Competition between offline and online retailers with heterogeneous customers
Colombo, Stefano; Matsushima, Noriaki - 2019
We consider the spatial competition between two traditional physical (or offline) retailers and an Internet (or online) retailer where the efficiency of the latter differs from that of the former. We assume consumers are heterogeneous across two dimensions: (i) the costs of traveling to either...
Persistent link: https://www.econbiz.de/10012024739
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Logistics choices in a platform supply chain : a co-opetitive perspective
Wang, P.; Du, Shaofu; Hu, Li; Tang, Wenzhi - In: Journal of the Operational Research Society 74 (2023) 1, pp. 93-111
Persistent link: https://www.econbiz.de/10014231655
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The value of influencer channel in an emerging livestreaming e-commerce model
Wang, Junbin; Zhang, Xing - In: Journal of the Operational Research Society 74 (2023) 1, pp. 112-124
Persistent link: https://www.econbiz.de/10014231659