We consider a dual channel supply chain in which a manufacturer sells a single product to end-users through both a traditional retail channel and a manufacturer-owned direct online channel. We adopt a commonly used linear demand substitution model in which the mean demand in each channel is a...

Microtransactions for functional items bring mixed results for game publishers. It is not clear why microtransactions are successful with FIFA 20 and Clash of Clans, but not with Star Wars Battle Front II. The effects of players' fairness concerns on a publisher's strategy are investigated. A...

Problem definition: In this e-commerce age, majority manufacturers sell products through online channels in addition to retail channels. This leads to dual channel competition and channel conflict. One popular operation in practice to reduce channel conflict is through increasing channel...