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Gameful experience in gamification : construction and validation of a gameful experience scale [GAMEX]
Eppmann, René; Bekk, Magdalena; Klein, Kristina - In: Journal of interactive marketing : a quarterly … 43 (2018), pp. 98-115
Persistent link: https://www.econbiz.de/10011920070
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WTG (Way to Go)! : how to take gamification research in marketing to the next level
Eppmann, René; Klein, Kristina; Bekk, Magdalena - In: Marketing : ZFP ; journal of research and management 40 (2018) 4, pp. 44-52
Persistent link: https://www.econbiz.de/10011939684
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Spielbasiertes Marketing : Marketing weiterdenken mit Spielen und Spieldesign
Klein, Kristina; Eppmann, René - In: Marketing Weiterdenken : Zukunftspfade für eine …, (pp. 487-507). 2020
Persistent link: https://www.econbiz.de/10012302419
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Gamifying employer branding : an integrating framework and research propositions for a new HRM approach in the digitized economy
Küpper, Denise Marie; Klein, Kristina; Völckner, Franziska - In: Human resource management review 31 (2021) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10012484896
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Gamification : ein Einblick in aktuelle Forschungsergebnisse
Klein, Kristina; Germroth, Gloria - In: Transfer : Zeitschrift für Kommunikation und … 69 (2023) 2, pp. 36-42
Persistent link: https://www.econbiz.de/10014295267
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All that glitters is not gold : an investigation into the undesired effects of gamification and how to mitigate them through gamification design
Bekk, Magdalena; Eppmann, René; Klein, Kristina; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 4, pp. 1059-1081
Persistent link: https://www.econbiz.de/10013471033