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Service value revisited: Speci...
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Garantie
Beziehungsmarketing
17
Relationship marketing
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Dienstleistung
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Service quality
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Gremler, Dwayne D.
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Hogreve, Jens
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Journal of service research : JSR
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ECONIS (ZBW)
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Twenty years of service guarantee research : a synthesis
Hogreve, Jens
;
Gremler, Dwayne D.
- In:
Journal of service research : JSR
11
(
2008/09
)
4
,
pp. 322-343
Persistent link: https://www.econbiz.de/10003853538
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2
Do service guarantees guarantee greater market value?
Gremler, Dwayne D.
;
Hogreve, Jens
- In:
Journal of service research : JSR
17
(
2014
)
2
,
pp. 150-163
Persistent link: https://www.econbiz.de/10010356832
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