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Original design manufacturer's warranty strategy when considering retailers' brand power under different power structures
Lou, Yaqi; He, Zhen; Feng, Lipan; Cai, Keyuan; He, Shuguang - In: International transactions in operational research : a … 29 (2022) 2, pp. 1308-1325
Persistent link: https://www.econbiz.de/10012795844
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Design of extended warranty service in a dual supply channel
He, Zhen; Huang, Dali; He, Shuguang - In: Total quality management & business excellence : an … 29 (2018) 9, pp. 1089-1107
Persistent link: https://www.econbiz.de/10011918857
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Should short warranty always be interpreted as low quality : the effect of brand advantages on warranty's signalization
Lou, Yaqi; He, Zhen; Li, Yanrong; He, Shuguang - In: International journal of production research 57 (2019) 14, pp. 4468-4479
Persistent link: https://www.econbiz.de/10012193456
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Two-dimensional base warranty design based on a new demand function considering heterogeneous usage rate
He, Shuguang; Zhang, Zhaomin; Zhang, Guohua; He, Zhen - In: International journal of production research 55 (2017) 23, pp. 7058-7072
Persistent link: https://www.econbiz.de/10011798531
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Risk-aversion information in a supply chain with price and warranty competition
Cai, Keyuan; He, Zhen; Lou, Yaqi; He, Shuguang - 2020
Persistent link: https://www.econbiz.de/10012233113
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Design of a performance-based warranty policy with replacement-repair strategy and cumulative cost threshold
Dai, Anshu; Wang, Xin; Li, Yu; Li, Ting; He, Shuguang - In: International journal of production economics 255 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014282180