Original design manufacturer's warranty strategy when considering retailers' brand power under different power structures
Year of publication: |
2022
|
---|---|
Authors: | Lou, Yaqi ; He, Zhen ; Feng, Lipan ; Cai, Keyuan ; He, Shuguang |
Published in: |
International transactions in operational research : a journal of the International Federation of Operational Research Societies. - Oxford : Wiley-Blackwell, ISSN 1475-3995, ZDB-ID 2019815-2. - Vol. 29.2022, 2, p. 1308-1325
|
Subject: | brand | original design manufacturer | supply chain power structure | warranty | Lieferkette | Supply chain | Markenführung | Brand management | Markenimage | Brand image | Garantie | Warranty | Markenartikel | Brand | Industrie | Manufacturing industries |
-
Desmet, Pierre, (2014)
-
Dutta, Sujay, (2022)
-
Brand effect on extended warranty valuation : subjective value versus popularity
Chark, Robin, (2022)
- More ...
-
Lou, Yaqi, (2020)
-
Risk-aversion information in a supply chain with price and warranty competition
Cai, Keyuan, (2020)
-
Logistics service outsourcing choices in a retailer-led supply chain
Lou, Yaqi, (2020)
- More ...