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~subject:"Garantie"
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Garantie
Consumer behaviour
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Brand management
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Lieferkette
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Retail trade
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Money-back guarantee
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Vertriebsweg
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Agency selling
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Betriebliche Kreislaufwirtschaft
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Consumer switch
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Corporate confidence
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Huang, Zongsheng
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Feng, Ting
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Meng, Xiaoge
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Zhao, Yingxue
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International journal of production economics
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Journal of retailing and consumer services
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Money-back guarantee in the presence of strategic customer behavior
Huang, Zongsheng
;
Huang, Lingchen
;
Zhao, Yingxue
;
Meng, …
- In:
International journal of production economics
239
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012648792
Saved in:
2
Money-back guarantee and pricing decision with retailer's store brand
Huang, Zongsheng
;
Feng, Ting
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012132185
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