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User-generated content as a research mode in tourism and hospitality applications : topics, methods, and software
Lu, Weilin; Stepchenkova, Svetlana - In: Journal of hospitality marketing & management 24 (2015) 1/2, pp. 119-154
Persistent link: https://www.econbiz.de/10010526370
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Co-creating high-value hospitality services in the tourism ecosystem : towards a paradigm shift?
Giannopoulos, Antonios; Skourtis, George; Kalliga, Alexandra - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 6 (2020) 2, pp. 3-11
Persistent link: https://www.econbiz.de/10012269016
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The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley; … - In: Journal of travel research : a quarterly publication of … 55 (2016) 1, pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
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Consumer behavior in hospitality and tourism
Dixit, Saurabh Kumar; Lee, Kuan-Huei; Poh Theng Loo - In: Journal of global scholars of marketing science : … 29 (2019) 2, pp. 151-161
Persistent link: https://www.econbiz.de/10012257890
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Relevance of social media management in online reputation building in tourism and hospitality : case of Finland
Kushcheva, Natalia; Eilola, Tiia-Mari - In: Online reputation management in destination and …, (pp. 163-174). 2023
Persistent link: https://www.econbiz.de/10014287193
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Tourists' selfies storytelling : preferences, intentions, and concerns for practise in the tourism and hospitality industry
Elshaer, Abdallah; Huang, Rong; Marzouk, Asmaa - In: Journal of vacation marketing 30 (2024) 3, pp. 459-478
Persistent link: https://www.econbiz.de/10014631990
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Information and Communication Technologies in Tourism 2023 : Proceedings of the ENTER 2023 eTourism Conference, January 18-20, 2023
Ferrer-Rosell, Berta (ed.); Massimo, David (ed.);  … - ENTER 2023 eTourism Conference <30., 2023, Johannesburg> - 2023
Tourism: Activity Theory Perspective -- How do affect the infusion of smart technology and mindfulness of tourism SMEs on … tourism and hospitality industry. It presents the proceedings of the International Federation for IT and Travel & Tourism …
Persistent link: https://www.econbiz.de/10013504746
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Deep learning mechanism and big data in hospitality and tourism : developing personalized restaurant recommendation model to customer decision-making
Yang, Sigeon; Li, Qinglong; Jang, Dongsoo; Kim, Jaekyeong - In: International journal of hospitality management 121 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10015071353
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Brand co-creation tourism research : contemporary issues and challenges
Rather, Raouf Ahmad (ed.) - 2024 - First edition
-Creation Tourism Research: Contemporary issues and Challenges, provides an enlightening synthesis of research perspectives on brand co … leaders. Providing a step-by-step guide to the brand co-creation and branding process in the hospitality and tourism industry … impact of social media on brand co-creation during the COVID-19 outbreak in the tourism industry, co-branding emerging …
Persistent link: https://www.econbiz.de/10014515363
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Hospitality and Tourism Marketing : Building Customer Driven Hospitality and Tourism Organizations
Hinson, Robert; Mensah, Ishmael; Amoako, George Kofi; … - 2024
global hospitality and tourism sector is bouncing back. In bouncing back though, the pandemic brought to the fore the … absolute need for high levels of customer centricity in a world that was gripped by fear. This new Hospitality and Tourism (H … spanning topics like service characteristics of hospitality and tourism marketing, people management strategies for service …
Persistent link: https://www.econbiz.de/10014562794