Relevance of social media management in online reputation building in tourism and hospitality : case of Finland
Natalia Kushcheva and Tiia-Mari Eilola
Year of publication: |
2023
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Authors: | Kushcheva, Natalia ; Eilola, Tiia-Mari |
Published in: |
Online reputation management in destination and hospitality : what we know, what we need to know. - Bingley, U.K. : Emerald Publishing Limited, ISBN 978-1-80382-375-1. - 2023, p. 163-174
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Subject: | Online reputation | social media | eWOM | tourism | hospitality | user generated contents | Social Web | Social web | Online-Marketing | Internet marketing | Tourismuswirtschaft | Tourism industry | Virales Marketing | Viral marketing | Reputation | Finnland | Finland | Tourismus | Tourism | Firmenimage | Corporate reputation | Gastgewerbe | Hospitality industry | Tourismusmarketing | Tourism marketing | Electronic Commerce | E-commerce |
Saved in:
Online Resource
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