Similar Search Results

Eisend, Martin - In: Journal of advertising 48 (2019) 1, pp. 72-80

Persistent link: https://www.econbiz.de/10012201398

Journal publication success of German business researchers : does gender composition and internationality of the author team matter?

Eisend, Martin; Schuchert-Güler, Pakize - In: Business research 8 (2015) 2, pp. 171-188

The authors analyze whether publication success of journal articles by authors from German-speaking countries is related to gender composition and internationality of the author team. The database for the analysis covers 7,464 articles that were published in peer-reviewed journals between 2008...

Persistent link: https://www.econbiz.de/10011488128

Gendering conversational humor in advertising : an evolutionary explanation of the effects of spontaneous versus canned humor

Ivanov, Lachezar; Eisend, Martin; Bayón, Tomás - In: International journal of advertising : the review of … 38 (2019) 7, pp. 979-999

Persistent link: https://www.econbiz.de/10012200363

Gender stereotyping in advertising on public and private TV channels in Germany

Steinhagen, Josefine; Eisend, Martin; Knoll, Silke - In: Cutting edge international research, (pp. 285-295). 2010

Persistent link: https://www.econbiz.de/10003985199

Gender roles in advertising : measuring and comparing gender stereotyping on public and private TV channels in Germany

Knoll, Silke; Eisend, Martin; Steinhagen, Josefine - In: International journal of advertising : the quarterly … 30 (2011) 5, pp. 867-888

Persistent link: https://www.econbiz.de/10009426409

Gender roles and humor in advertising : the occurrence of stereotyping in humorous and nonhumorous advertising and its consequences for advertising effectiveness

Eisend, Martin; Plagemann, Julia; Sollwedel, Julia - In: Journal of advertising : official publication of the … 43 (2014) 3, pp. 256-273

Persistent link: https://www.econbiz.de/10010408864

Stereotyping in marketing

Eisend, Martin; Kanevska, Sofiia - In: The SAGE handbook of marketing ethics, (pp. 146-154). 2021

Persistent link: https://www.econbiz.de/10012304924

How consumers' values influence responses to male and female gender role stereotyping in advertising

De Meulenaer, Sarah; Dens, Nathalie; Pelsmacker, Patrick de - In: International journal of advertising : the quarterly … 37 (2018) 6, pp. 893-913

Persistent link: https://www.econbiz.de/10012492611

Breaking gender binaries

Eisend, Martin; Rößner, Anna - In: Journal of advertising 51 (2022) 5, pp. 557-573

Persistent link: https://www.econbiz.de/10013417531

Diversity and inclusion in advertising research

Eisend, Martin; Muldrow, Adrienne F.; Rosengren, Sara - In: International journal of advertising : the review of … 42 (2023) 1, pp. 52-59

Persistent link: https://www.econbiz.de/10014233913