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Brand narratives, sustainability, and gender : a socio-semiotic approach

Ourahmoune, Nacima; Binninger, Anne-Sophie; Robert, Isabelle - In: Journal of macromarketing : examining the interactions … 34 (2014) 3, pp. 313-331

Persistent link: https://www.econbiz.de/10010402638

Gender Stereotyped Images of Occupations in Malaysian Primary English Textbooks : A Social Semiotic Approach

Mohd. Shamsuddin, Chairozila - 2016

has fully explored on how social semiotic meanings are used for identifying occupational gender roles. Social semiotics …

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Sex differences in entrepreneurs' business growth intentions: An identity approach

Zampetakis, Leonidas A.; Bakatsaki, Maria; Kafetsios, … - In: Journal of Innovation and Entrepreneurship 5 (2016) 29, pp. 1-20

The present empirical study explores the effects of gender role and cultural identity (masculinity and femininity) in … extends theoretical and empirical research on the effects of identity on business growth intentions while applications of the …

Persistent link: https://www.econbiz.de/10011990660

Mastering survivorship : how brands facilitate the transformation to heroic survivor

Hollenbeck, Candice R.; Patrick, Vanessa M. - In: Journal of business research : JBR 69 (2016) 1, pp. 73-82

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Narrating career, positioning identity and constructing gender in an Italian adolescent's personal narratives

Pizzorno, Maria Chiara; Benozzo, Angelo; Carey, Neil - In: Journal of vocational behavior 88 (2015), pp. 195-204

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The becomomg of business bodies : gender, appearance, and leadership development

Kelan, Elisabeth - In: Management learning : the journal for managerial and … 44 (2013) 1, pp. 45-61

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Gender identities and practices : interpreting women entrepreneurs' narratives

Díaz García, María-Cristina; Welter, Friederike - In: International small business journal : researching … 31 (2013) 4, pp. 384-404

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Postcolonial feminist analysis of high-technology entrepreneuring

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Gender, ethnicity and identity work in the family business

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Negotiating the self between past and present : narratives of older women moving towards self-employment

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