Purpose – To empirically analyse the relationship between the shelf space assigned to brands and several factors related to store management. Design/methodology/approach – The data come from a study of 40 product categories in a sample of superstores in Spain. The variables are: shelf space...

Purpose – The purpose of this paper is to study the rationale for the production of store brands and the possible existence of different store brand manufacturer segments according to their competitive position, size, advertising investment, sector concentration and type of product....

Purpose – This paper seeks to analyze the shelf management actions undertaken by dealers between manufacturer and store brands, from the manufacturer perspective. Particularly, to know whether there is an agreement in manufacturers' perceptions on the merchandising of the different brands on...