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Reflections about Professor Robert F. Lusch : friend, co-author and marketing visionary
Laczniak, Gene R. - In: Journal of macromarketing 40 (2020) 3, pp. 294-297
Persistent link: https://www.econbiz.de/10012264008
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Marketing to the poor : an integrative justice model for engaging impoverished market segments
Santos, Nicholas J. C.; Laczniak, Gene R. - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 1, pp. 3-15
Persistent link: https://www.econbiz.de/10003875128
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"Just" markets from the perspective of Catholic Social Teaching
Santos, Nicholas J. C.; Laczniak, Gene R. - In: Journal of business ethics : JOBE 89 (2009), pp. 29-38
Persistent link: https://www.econbiz.de/10003923003
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Indigenous intellectual property rights : ethical insights for marketers
Kennedy, Ann-Marie; Laczniak, Gene R. - In: Australasian marketing journal 22 (2014) 4, pp. 307-313
Persistent link: https://www.econbiz.de/10010472733
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The "integrative justice model" as transformative justice for base-of-the-pyramid marketing
Santos, Nicholas J. C.; Laczniak, Gene R.; Facca-Miess, … - In: Journal of business ethics : JOBE 126 (2015) 4, pp. 697-707
Persistent link: https://www.econbiz.de/10010481706