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Role of IT capacity in customer churn for electronic retailers in oligopoly market using game theory approach

Esmaeili, Maryam; Vatankhah, Sahar - In: International journal of business information systems : … 45 (2024) 4, pp. 503-518

Persistent link: https://www.econbiz.de/10015061812

Der Umgang kleiner und mittlerer Unternehmen mit den demografischen Herausforderungen: Eine Trendstudie

Kay, Rosemarie; Hoffmann, Marina; Kranzusch, Peter; … - 2018

Das IfM Bonn untersucht anhand einer repräsentativen Trendstudie für den Zeitraum 2007 bis 2017, wie KMU dem demografischen Wandel begegnen. Demnach sind die KMU aktuell besser als 2007 über den demografischen Wandel informiert. Die Mehrheit der KMU hat ihre Absatzstrategie an die bereits...

Persistent link: https://www.econbiz.de/10011886691

Definieren, Aufwerten, Erzählen: Qualitative Marktforschung und die Etablierung des Mineralwassers als ein alltägliches Konsumgut (1958–2001)

Zeheter, Michael - In: Vierteljahrschrift für Sozial- und … 111 (2024) 2, pp. 140-169

marketing and influence shopping habits. Today, these surveys are valuable sources for exploring consumers' perceptions and the …

Persistent link: https://www.econbiz.de/10014556409

German retail pharmacies –- regulation, professional identity and commercial differentiation

Pioch, Elke; Schmidt, Ruth A. - 2001

Full-text of this article is not available in this e-prints service. This article was originally published in Marketing …. Legal restrictions on manipulating the conventional marketing mix are discussed and alternative strategic moves towards …

Persistent link: https://www.econbiz.de/10009455036

Ethnic marketing for Turks in Germany

Erdem, Kutay; Schmidt, Ruth A. - 2008

immigrant Turks within the mainstream German population with a view to informing target marketing strategies aimed at this … skills and media use between the first and second generation are assessed and the implications for marketing and retail … of ethnic marketing campaigns aimed at this consumer group as well as accommodation in the retail land service sector …

Persistent link: https://www.econbiz.de/10009455039

A Study on eco-friendly merchandise in a resort retail environment

Patrick, Lindsey C - 2010

The purpose of this study is to determine consumer purchasing habits of ecofriendly apparel in a retail resort environment. In order to find the rationale behind purchasing decisions, this study measured sales and survey responses based on the choice of two tee shirt options, eco-friendly tee...

Persistent link: https://www.econbiz.de/10009458727

Assortment factors and category performance: an empirical investigation of Australian organic retailing

Tan, Lay Peng, Marketing, Australian School of … - 2008

The broad objective of this study is to examine how assortment factors and category performance are related within the context of specialty retailing. This study formulates two clusters of research questions. The first cluster of research questions focuses on product assortment in general, for...

Persistent link: https://www.econbiz.de/10009484254