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Timing of product allocation : using probabilistic selling to enhance inventory management

Fay, Scott; Xie, Jinhong - In: Management science : journal of the Institute for … 61 (2015) 2, pp. 474-484

Persistent link: https://www.econbiz.de/10010490840

Managing product value uncertainty : the role of ex ante product value delivery

Yin, Zhe; Fu, Yujia - In: Journal of the Operational Research Society 73 (2022) 5, pp. 1053-1072

Persistent link: https://www.econbiz.de/10013372966

Critical success factors for online-shops of drugstores : information systems and marketing requirements for webshops offering fast-moving consumer goods and a webshop evaluation o...

Svechla, Sabrina; Fischer, Jessica; Ferdinand, Hans-Michael - In: Markenbrand : die Strategiequelle ; Zeitschrift für … (2014) 2, pp. 17-25

success depends on two factors: the user-friendliness of the information system and the consistency of the marketing strategy …-sections. Regarding the second part - consistency of the marketing strategy- it is important to initially understand consumers' behaviour …

Persistent link: https://www.econbiz.de/10010423965

Der Chief Marketing Officer - auf der Suche nach Mehrwert

Müller-Stewens, Benedikt; Müller-Stewens, Günter; … - In: Marketing Weiterdenken : Zukunftspfade für eine …, (pp. 239-255). 2018

Persistent link: https://www.econbiz.de/10011741009

E-commerce-relevante Verhaltensmuster als Herausforderung für das Marketing : dargestellt am Beispiel der Musikwirtschaft

Walsh, Gianfranco; Frenzel, Tobias; Wiedmann, Klaus-Peter - In: Marketing : ZFP ; journal of research and management 24 (2002) 3, pp. 207-223

Persistent link: https://www.econbiz.de/10001696520

Digital transformation challenges successful enterprises : an exploration of the collaboration of marketing and sales department in German organizations

Hauer, Georg; Naumann, Nadine; Harte, Patrick - In: Innovation & management review 18 (2021) 2, pp. 164-174

marketing and sales departments. Design/methodology/approach - This area has received little attention in academic literature … while considerable amount of research exists surrounding the marketing and sales integration, the influence of the trend of … the findings the collaboration between the marketing and sales departments in German organizations is perceived as good …

Persistent link: https://www.econbiz.de/10012606850

Zur zukünftigen Entwicklung des Online-Marketing

Link, Jörg - In: Wettbewerbsvorteile durch Online-Marketing : die …, (pp. 2-34). 1998

Persistent link: https://www.econbiz.de/10001305040

Werbung im Internet und in kommerziellen Online-Diensten

Rengelshausen, Oliver - In: Interaktive Werbung : Marketingkommunikation auf dem …, (pp. 101-145). 1996

Persistent link: https://www.econbiz.de/10001293896

Mobile Pricing for Congested UMTS Networks

Kundisch, Dennis; Schell, Axel J. - Universität <Augsburg> / Lehrstuhl für … - 2001

European telecommunication firms have spent billions of dollars in the last year to get a license for UMTS, a third generation standard for mobile phone net-works. Already in GSM networks today, congestion in transmission stations is com-mon...

Persistent link: https://www.econbiz.de/10005840322

The Anatomy of a Call Market: Evidence from Germany

Kehr, Carl-Heinrich; Krahnen, Jan Pieter; Theissen, Erik - 1998

This paper provides a detailed empirical analysis of the call auction procedure on the German stock exchanges. The auction is conducted by the Makler whose position resembles that of a NYSE specialist. We use a dataset which contains information about all individual orders for a sample of stocks...

Persistent link: https://www.econbiz.de/10005840384