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Kundenbindung als Marketingzie...
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Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
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Kundenzufriedenheit und Kundenbindung in der Automobilindustrie : Ergebnisse einer empirischen Untersuchung
Dichtl, Erwin
- In:
Automobilmarktforschung : Nutzenorientierung von …
,
(pp. 15-31)
.
1996
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