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Theorie und Geschichte der Wirtschaft : Festschrift für Bertram Schefold
Caspari, Volker (ed.); Schefold, Bertram (honouree) - 2009
Persistent link: https://www.econbiz.de/10003796793
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The historical development of segmentation : the example of the German book trade 1800 - 1928
Fullerton, Ronald A. - In: Journal of historical research in marketing 4 (2012) 1, pp. 56-67
Persistent link: https://www.econbiz.de/10009506460
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Geschichte der Marketing-Theorie : historische Einführung in die Marketing-Lehre
Bubik, Roland - 1996
Persistent link: https://www.econbiz.de/10000930746
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Geschichte der Marketing-Theorie : historische Einführung in d. Marketing-Lehre
Bubik, Roland - 1996
Persistent link: https://www.econbiz.de/10012700447
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Die hundertjährige Geschichte des Marketing in Deutschland
Sabel, Hermann - 1998
Persistent link: https://www.econbiz.de/10001350867
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Marketinggeschichte : die Genese einer modernen Sozialtechnik
Berghoff, Hartmut (ed.) - 2007
Persistent link: https://www.econbiz.de/10014005771
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The Political Economy of Friedrich List
Wendler, Eugen - 2023
theory -- Chapter 3. The distinction between List's economic theory and other economic systems -- Chapter 4. Friedrich List … - Mastermind of the social market economy -- Chapter 5. Ethical roots of List's economic theory -- Chapter 6. Plea to mix different … Assembly - a German "Place of Remembrance" -- Chapter 12. The labour and exchange value theory as well as the money theory of …
Persistent link: https://www.econbiz.de/10014277684
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179
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Wirtschaftsgeschichte und ökonomisches Denken : ausgewählte Aufsätze
Blümle, Gerold - 2007
Persistent link: https://www.econbiz.de/10003438481
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Wirtschaftsgeschichte und ökonomisches Denken : ausgewählte Aufsätze
Blümle, Gerold - 2008 - 2., erw. und durchges. Aufl.
Persistent link: https://www.econbiz.de/10003707238