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"Kontrolliert-integrierte Erzeugung von Obst und Gemüse - Anbaurichtlinien und Kontrollvorgaben im europäischen Vergleich"
Wiegand, Graciela; Sessler, Bernhard; Becker, Tilman - 2004 - Stand: 18. August 2004
Persistent link: https://www.econbiz.de/10002503926
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Ökologischer Landbau in der EU und den USA : Regulierung und Marktentwicklung
Dusseldorp, Marc - 2003
Persistent link: https://www.econbiz.de/10002011771
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Food additive controls : some international comparisons
Abraham, John - In: Food policy : economics planning and politics of food … 14 (1989) 1, pp. 43-57
Persistent link: https://www.econbiz.de/10001058229
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The influence of culture on responses to assertiveness in advertising messages
Terlutter, Ralf; Mueller, Barbara; Diehl, Sandra - In: Advertising and communication : proceedings 4th …, (pp. 183-192). 2005
Persistent link: https://www.econbiz.de/10003353799
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The impact of cultural differences on the effectiveness of advertisments on the Internet: a comparison among the United States, China, and Germany
Miller, Edward C.; Griffin, Thomas; Paolo, Peter di; … - In: International business and economics research journal 8 (2009) 4, pp. 1-11
Persistent link: https://www.econbiz.de/10003849794
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How consumer heterogeneity muddles the international advertising debate
Koslow, Scott; Costley, Carolyn - In: International journal of advertising : the quarterly … 29 (2010) 2, pp. 221-244
Persistent link: https://www.econbiz.de/10003978091
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The cultural dimension of assertiveness in cross-cultural advertising : the perception and evaluation of assertive advertising appeals
Terlutter, Ralf; Diehl, Sandra; Mueller, Barbara - In: International journal of advertising : the quarterly … 29 (2010) 3, pp. 369-399
Persistent link: https://www.econbiz.de/10008649368
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A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising : empirical evidence from the US, Germany and C...
Diehl, Sandra; Terlutter, Ralf; Chan, Kara; Mueller, Barbara - In: Cutting edge international research, (pp. 297-312). 2010
Persistent link: https://www.econbiz.de/10003985205
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Humor in der Werbung
Nufer, Gerd (contributor); Hirschburger, Linda (contributor) - 2008
Konsumenten werden heutzutage rund um die Uhr mit Werbung konfrontiert. Aufgrund der damit einhergehenden Informationsüberlastung reagieren die Rezipienten zunehmend kritischer auf Werbebotschaften. Im vorliegenden Beitrag werden die Chancen und Risiken des Einsatzes von humorvoller Werbung...
Persistent link: https://www.econbiz.de/10009521424