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Brands as means of self-expression : a cross-cultural comparison
Kuester, Sabine; Heß, Silke C.; Young, Jennifer; … - 2008
Persistent link: https://www.econbiz.de/10003754978
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Cultural adaptation in cross-border web presence : an investigation of German companies' domestic, US, UK and Latin American websites
Hossinger, Matthias; Sinkovics, Rudolf R.; Yamin, Mo - In: Anxieties and management responses in international business, (pp. 208-224). 2007
Persistent link: https://www.econbiz.de/10003532774
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Strategisches Identitätsmanagement transnationaler Unternehmen
Horn, Sierk - 2000
Persistent link: https://www.econbiz.de/10001568613
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Der Eintritt koreanischer Anbieter in die Automobilmärkte Westeuropas und der USA : Strategien und Erfolgschancen
Chaveles, Spyros - 1995
Persistent link: https://www.econbiz.de/10000922448
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How to design international loyalty programs
Kuester, Sabine; Heß, Silke; Stier, Martin - 2009
Persistent link: https://www.econbiz.de/10003932833
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How consumer heterogeneity muddles the international advertising debate
Koslow, Scott; Costley, Carolyn - In: International journal of advertising : the quarterly … 29 (2010) 2, pp. 221-244
Persistent link: https://www.econbiz.de/10003978091
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Consumer vanity : Konzeptualisierung der Eitelkeit von Konsumenten
Wiedmann, Klaus-Peter; Siebels, Astrid; Kelsch, Viktoria - 2008
Persistent link: https://www.econbiz.de/10003735441
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The influence of culture on responses to assertiveness in advertising messages
Terlutter, Ralf; Mueller, Barbara; Diehl, Sandra - In: Advertising and communication : proceedings 4th …, (pp. 183-192). 2005
Persistent link: https://www.econbiz.de/10003353799