The following essay deals with this kind of conflict as a possible consequence of the piggybacking strategy, presenting a theoretical part (chapter 2) followed by an empirical analysis (chapter 3). The latter is based on an opinion poll among German firms that have been asked to evaluate the...

A frequent choice for market entry to China is the international joint venture (IJV) with a Chinese partner. This is regarded as an adequate market entry if complex technological knowledge is to be transferred to the new location. However, IJVs also represent an easy way for local partners to...

Over the last century, the passenger airline industry has undergone a series of transformations, with Lufthansa being a key player not only in Europe, but also worldwide. This case study traces Lufthansa's development, from its origins up until its current status, and outlines its expansion by...