‐of‐pack nutrition labelling schemes on food products and the healthiness of their diets. Design/methodology/approach – To this end … decisions at the point of purchase – i.e. as long as the consumers notice, understand, trust and like the labelling and use it …

Rigid price setting and high organic price premiums have been perceived as major purchase barriers to organic meat … products. While emerging price and product differentiation have been reported for organic products in other categories …, empirical evidence for the organic fresh meat market is lacking. We estimate a hedonic pricing model based on German household …