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Die Wirkung von Multi-Item-Promotions auf Markenwahl und Kaufmenge
Gedenk, Karen; Mahler, Uta Sabine - In: Quantitative Marketingforschung in Deutschland : …, (pp. 15-32). 2005
Persistent link: https://www.econbiz.de/10003289137
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Die Wirkungen von Bonusprogrammnetzwerken auf das Cross-Buying-Verhalten
Funk, Thomas - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002956491
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Acceptance of Remote Services : Perception, Adoption, and Continued Usage in Organizational Settings
Wünderlich, Nancy V. - 2010
-method approach comprising an international qualitative study in Germany, USA and China and a longitudinal quantitative study to …
Persistent link: https://www.econbiz.de/10014424971
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Acceptance of remote services : perception, adoption and continued usage in organizational settings
Wünderlich, Nancy V. - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003877296
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How consumer heterogeneity muddles the international advertising debate
Koslow, Scott; Costley, Carolyn - In: International journal of advertising : the quarterly … 29 (2010) 2, pp. 221-244
Persistent link: https://www.econbiz.de/10003978091
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A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising : empirical evidence from the US, Germany and C...
Diehl, Sandra; Terlutter, Ralf; Chan, Kara; Mueller, Barbara - In: Cutting edge international research, (pp. 297-312). 2010
Persistent link: https://www.econbiz.de/10003985205
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Pharmaceutical advertising as a source of consumer self-empowerment : evidence from four countries
Koinig, Isabell - 2016
Persistent link: https://www.econbiz.de/10011429121
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Pharmaceutical Advertising as a Source of Consumer Self-Empowerment : Evidence from Four Countries
Koinig, Isabell - 2016 - 1st ed. 2016
Effects of Health Communication and Pharmaceutical Advertising -- Taking Matters Global: The (Im)Possibilities of Cross-Cultural Advertising -- Consumer Self-Empowerment: Increasing Consumer Control and Choice -- Modelling Consumer Self-Empowerment -- Consumer Responses to Different Advertising...
Persistent link: https://www.econbiz.de/10014019336
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Erfolgswirkung von Bonusprogrammen : eine Analyse auf Basis von Paneldaten
Müller, Steffen - In: Pricing-Forschung in Deutschland, (pp. 93-113). 2005
Persistent link: https://www.econbiz.de/10003272506
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Benefit assessment in Germany : implications for price discounts
Theidel, Ulrike; Schulenburg, Johann-Matthias von der - In: Health economics review 6 (2016) 33, pp. 1-12
Background: The AMNOG regulation, introduced in 2011 in Germany, changed the game for new drugs. Now, the industry is required to submit a dossier to the GBA (the central decision body in the German sickness fund system) to show additional benefit. After granting the magnitude of the additional...
Persistent link: https://www.econbiz.de/10011586599