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marketers and policy-makers in both countries. The use of altruistic arguments in organic food marketing is a key aspect that …
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The market for beer in Germany is special for many reasons, e.g. the purity law, the large number of breweries, or consumers who are highly loyal to local brands. To what extent brand loyalty affects spatial pricing strategies, is the main question of this article. We employ weekly retail...
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This article deals with the innovation system in Germany at the borderline of food, nutrition and health. After an overview over existing concepts to analyse innovations in system theory, the major factors (technologies, economic competence, institutional infrastructure, development block) are...
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Growing appreciation of the novel challenges of climate change and environmental degradation is among the core drivers of the ongoing transformation in the food industry. In response to the growing costs for society and the environment, the broad reliance on large-scale and industrial methods of...
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