Narrow search
Showing 1 - 6 of 6
Cover Image
Impact of service pricing on referral behaviour
Barrot, Christian; Becker, Jan U.; Meyners, Jannik - In: European Journal of Marketing 47 (2013) 7, pp. 1052-1066
Purpose – This study seeks to examine the effect of pricing as a marketing instrument to stimulate word‐of‐mouth (WOM) by comparing the influence of two pricing strategies (i.e. a low‐complexity vs a network‐effects tariff) on the referral behaviour. Design/methodology/approach –...
Persistent link: https://www.econbiz.de/10014722926
Cover Image
Seeding strategies for viral marketing : an empirical comparison
Hinz, Oliver; Skiera, Bernd; Barrot, Christian; Becker, … - In: Journal of marketing 75 (2011) 6, pp. 55-71
Persistent link: https://www.econbiz.de/10009384665
Cover Image
File Sharing in Peer-to-Peer-Netzwerken : ökonomische Analyse des Nutzerverhaltens
Becker, Jan U. - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001932644
Cover Image
Dynamics of illegal participationn in peer-to-peer networks : why do people illegally share media files?
Becker, Jan U.; Clement, Michel - In: The journal of media economics 19 (2006) 1, pp. 7-32
Persistent link: https://www.econbiz.de/10003283945
Cover Image
Revisiting the use of customer information for CRM
Reimer, Kerstin; Becker, Jan U. - 2011
Persistent link: https://www.econbiz.de/10009504199
Cover Image
Digitales Fernsehen : strategische Umbrüche bei steigendem Interaktivitätsgrad
Clement, Michel; Becker, Jan U. - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 51 (1999) 12, pp. 1169-1190
Persistent link: https://www.econbiz.de/10001431983