The fashion industry is considered one of the most relevant industries worldwide. At the same time, however, it is … repeatedly accused of irresponsible behavior toward the environment and society. For fashion brands who identify Generation Z as … in Germany, the impact, a) attitude toward responsible fashion consumption and b) environmental concern were analyzed …

consumers understand by sustainable fashion, which characteristics decide about buying fashion products and which ones represent … drivers and barriers when consumers deal with purchase decisions when it comes to sustainable fashion. The study group is the …, especially in the fashion industry. Criteria such as price, attractiveness of a fashion article, quality and fit are still …