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Critical success factors for online-shops of drugstores : information systems and marketing requirements for webshops offering fast-moving consumer goods and a webshop evaluation o...
Svechla, Sabrina; Fischer, Jessica; Ferdinand, Hans-Michael - In: Markenbrand : die Strategiequelle ; Zeitschrift für … (2014) 2, pp. 17-25
appealing for customers. This article deals with an e-commerce field of still low frequency, online-shops of drugstores. Their … Rossmann's online-shop including the success factors above shows why drugstores are successful with e-commerce - and why not. … these habits result in an increasing number of e-commerce retailers. Online-shops in the business-to-consumer field are …
Persistent link: https://www.econbiz.de/10010423965
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Win-Win Strategies at Discount Stores
Deleersnyder, Barbara; Dekimpe, M. G.; Steenkamp, … - 2010
An important development that contributes to store brands’ growing success in the grocery market is the increasing number of discount stores that sell predominantly own, private-label, brands. To fight private labels, manufacturers of national brands feel increasingly compelled to develop...
Persistent link: https://www.econbiz.de/10014061773
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Teleshopping : Absatz- und Programmplanung eines TV-Shoppingsenders ; mit Tabellen
Gruninger-Hermann, Christian - 1999
Persistent link: https://www.econbiz.de/10001367099
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Applied Marketing : anwendungsorientierte Marketingwissenschaft der deutschen Fachhochschulen ; mit 260 Abb. und 56 Tabellen
Kamenz, Uwe (ed.) - 2003
Persistent link: https://www.econbiz.de/10001753842
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Praxiswissen Online-Marketing : Affiliate- und E-Mail-Marketing Keyword-Advertising Online-Werbung Suchmaschinen-Optimierung
Lammenett, Erwin - 2009 - 2., aktualisierte und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013515858
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Praxiswissen Online-Marketing : Affiliate- und E-Mail-Marketing, Keyword-Advertising, Online-Werbung, Suchmaschinen-Optimierung ; [mit Web 2.0 und Web-Screencasts]
Lammenett, Erwin - 2009 - 2., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10003838777
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Handbuch Bankvertrieb : Theorie und Praxis im Zukunftsdialog
Hellenkamp, Detlef (ed.); Fürderer, Kai (ed.) - 2016
Persistent link: https://www.econbiz.de/10014010450
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Stuck in the Adoption Funnel : The Effect of Interruptions in the Adoption Process on Usage
Lambrecht, Anja; Seim, Katja; Tucker, Catherine E. - 2013
Many firms have introduced internet-based customer self-service applications, such as online payments or brokerage services. Despite high initial signup rates, not all customers actually shift their dealings online. We investigate whether the multi-stage nature of the adoption process (an...
Persistent link: https://www.econbiz.de/10014026643