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Sponsor and sponsees interactions : effects on consumers' perceptions of brand image, brand attachment, and purchasing intention
Chavanat, Nicolas; Martinent, Guillaume; Ferrand, Alain - In: Journal of sport management : the official journal of … 23 (2009) 5, pp. 644-670
Persistent link: https://www.econbiz.de/10003884231
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Revisiting the role of short-term, individual game outcome : uncertainty in consumer's demand for professional soccer
Schreyer, Dominik - 2014
Persistent link: https://www.econbiz.de/10011298972
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The challenge of attracting football fans to stadia?
Solberg, Harry Arne; Mehus, Ingar - In: International journal of sport finance 9 (2014) 1, pp. 3-19
Persistent link: https://www.econbiz.de/10010362228
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An exploratory investigation into the effectiveness of tem kit sponsorship : fans' perspectives of new sponsorship in the German Bundesliga
Thomas, Robert James; Röseler, Frank - In: Journal of customer behaviour 12 (2013) 2/3, pp. 159-176
Persistent link: https://www.econbiz.de/10010233753
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Local heroes and superstars : an empirical analysis of star attraction in German soccer
Brandes, Leif; Franck, Egon; Nüesch, Stephan - In: Journal of sports economics 9 (2008) 3, pp. 266-286
Persistent link: https://www.econbiz.de/10003732851
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Does local sporting success affect sport participation? : an examination of Danish professional soccer's effect on club membership
Storm, Rasmus K.; Holum, Marthe Liss - In: European Sport management quarterly : ESMQ 21 (2021) 2, pp. 237-256
Persistent link: https://www.econbiz.de/10012497335
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Direct preferences of sports fans : Is there a superstar effect in the fantasy league?
Kotrba, Vojtěch - In: Journal of behavioral and experimental economics 78 (2019), pp. 89-97
Persistent link: https://www.econbiz.de/10012240252
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Sports fans and innovation : an analysis of football fans' satisfaction with video assistant refereeing through social identity and argumentative theories
Winand, Mathieu; Schneiders, Christopher; Merten, Sebastian - In: Journal of business research : JBR 136 (2021), pp. 99-109
Persistent link: https://www.econbiz.de/10012663266
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Local Heroes and Superstars : An Empirical Analysis of Star Attraction in German Soccer
Brandes, Leif; Franck, Egon P.; Nüesch, Stephan - 2010
Recent studies of the demand for sports clearly indicate that stars play an important role in promoting fan interest. However, on theoretical grounds it is controversial if a star’s talent superiority and/or a star’s popularity drive match attendance and hence increase gate revenues. Using...
Persistent link: https://www.econbiz.de/10014189032
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Passion and Profit : The Dynamics of Soccer Fandom and Management
Hanappi-Egger, Edeltraud - 2024
This book analyzes the intricate relationship between football fans and clubs, presenting new approaches for those in …
Persistent link: https://www.econbiz.de/10015075825