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VERTICAL PRICE TRANSMISSION IN DIFFERENTIATED PRODUCT MARKETS: A DISAGGREGATED STUDY FOR MILK AND BUTTER
Loy, Jens-Peter; Holm, Thore; Steinhagen, Carsten - Agricultural and Applied Economics Association - AAEA - 2012
Persistent link: https://www.econbiz.de/10010916422
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Mature and emerging organic markets: Modelling consumer attitude and behaviour with Partial Least Square Approach
Meyer-Höfer, Marie von; Jaik, Evelyn Olea; Bravo, … - Institut für Agrarökonomie, Georg-August-Universität … - 2013
marketers and policy-makers in both countries. The use of altruistic arguments in organic food marketing is a key aspect that …
Persistent link: https://www.econbiz.de/10011069599
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A Qualitative Analysis of Sensory Experiences and Expectations in the European Organic Market: Findings from Italian and German Consumers
Asioli, Daniele; Canavari, Maurizio; Pignatti, Erika; … - International European Forum on Innovation and System … - 2012
pointed out that sensory attributes are important elements that should be taken into account in the marketing strategies by … heavy users. In both countries, one part of the organic consumers seem to appreciate sensory marketing activities whereas … another part apparently does not. For Italian consumers who appreciate sensory marketing, non-subjective as well as subjective …
Persistent link: https://www.econbiz.de/10011069703
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SPATIAL RETAIL PRICING STRATEGIES FOR BEER IN GERMANY
Empen, Janine; Glauben, Thomas; Loy, Jens-Peter - Gesellschaft für Wirtschafts- und Sozialwissenschaften … - 2012
The market for beer in Germany is special for many reasons, e.g. the purity law, the large number of breweries, or consumers who are highly loyal to local brands. To what extent brand loyalty affects spatial pricing strategies, is the main question of this article. We employ weekly retail...
Persistent link: https://www.econbiz.de/10011070496
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DETERMINANTS OF THE DEMAND FOR ORGANIC AND CONVENTIONAL FRESH MILK IN GERMANY– AN ECONOMETRIC ANALYSIS
Schrock, Rebecca - 2010
An increasing number of studies deals with consumer decisions regarding organic food, but only a few provide quantitative estimates of price and income elasticities. This paper contributes to the existing literature by providing own-price elasticity estimates as well as an analysis of the...
Persistent link: https://www.econbiz.de/10009445847
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Price Promotions and Brand Loyalty: Empirical Evidence for the German Breakfast Cereals Market
Empen, Janine; Loy, Jens-Peter; Weiss, Christoph R. - 2011
Price promotions are important marketing activities for (food) retailers; brand loyalty is a major requisite to foster …
Persistent link: https://www.econbiz.de/10009446177
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The Taste for Variety: A Hedonic Analysis
Drescher, Larissa S.; Thiele, Silke; Weiss, Christoph R. - 2006
Based on the model of consumers' variety-seeking behavior introduced by Anderson et al. (1992), this paper derives a hedonic price function for a households' consumption bundle. The price a consumer pays for her consumption bundle reflects the values of the underlying attributes of goods...
Persistent link: https://www.econbiz.de/10009483583
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Would Consumers Value New Functional Properties of GM Food? A Choice-Modeling Approach for Rapeseed Oil
Hartl, Jochen; Herrmann, Roland - International Association of Agricultural Economists - IAAE - 2009
European consumers and, in particular, German consumers are known to be very critical towards the introduction of genetically modified (GM) foods. It is analyzed here whether German consumers do reject second-generation GMO foods, too. Whereas first-generation GM crops induced producer-related...
Persistent link: https://www.econbiz.de/10010913502
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Price Promotions and Brand Loyalty: Empirical Evidence for the German Breakfast Cereals Market
Empen, Janine; Loy, Jens-Peter; Weiss, Christoph R. - European Association of Agricultural Economists - EAAE - 2011
Price promotions are important marketing activities for (food) retailers; brand loyalty is a major requisite to foster …
Persistent link: https://www.econbiz.de/10009326242
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Consumer Acceptance of Traffic-light Labelling on Food vs. Financial Products
Drescher, Larissa S.; Marette, Stephan; Roosen, Jutta - European Association of Agricultural Economists - EAAE - 2011
For products with risky characteristics, there are many debates about the best way to inform consumers. Traffic-lights have been already implemented in the UK on food products to guide consumers in making healthier food choices. In response to the recent financial crisis, a discussion about the...
Persistent link: https://www.econbiz.de/10009326447