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Characteristics of generation Z in the workplace - the case of the Czech Republic and Germany
Kutlák, Jiří; Braun, Michal; Zahrádka, Jakub; … - In: International cross cultural projects in human resource …, (pp. 61-79). 2019
Persistent link: https://www.econbiz.de/10012145961
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A methodology approach to delineate functional economic market areas : with an iterative three-step spatial clustering procedure
Oberst, Christian - 2012 - Latest update: 2012-02-23
This paper proposes an iterative three-step spatial clustering procedure to define Functional Economic Market Areas (FEMAs) with an evolutionary computational approach using flow data on economic linkages. FEMAs are needed as basic observation units in disaggregated economic data analysis, since...
Persistent link: https://www.econbiz.de/10009510378
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Spatiotemporal Allocation of Advertising Budgets
Aravindakshan, Ashwin - 2011
How should brand managers determine the optimal advertising budget to generate sales and maximize profit from multiple regions and over time? How much of it should be set aside for national advertising? How should they allocate the rest across multiple regions? This paper addresses these...
Persistent link: https://www.econbiz.de/10013123225
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German Social Media Consumer Report 2012/2013
Hennig-Thurau, Thorsten - 2013
Our data from 1600 German Internet users reveals three major social media-induced trends in German society. First, for social media, “infancy” is over! In 2012, social media became mainstream and are now heavily used by all strata of the German population. No matter what age, educational...
Persistent link: https://www.econbiz.de/10013083030
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Measuring Consumers’ Preferences for Metered Pricing of Services
Schlereth, Christian - 2014
Metered pricing plans for services enable companies to increase their profits. Yet measuring consumer preferences for … different forms of metered pricing is difficult, because metered prices simultaneously influence three consumer decisions: to … different metered pricing plans have on consumer behavior and company's profit. The empirical study reveals that the optimal two …
Persistent link: https://www.econbiz.de/10013049588
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Determinants of African-American Participation in the Performing Arts : Theory and Empirical Evidence
Mishra, Debi - 2022
The objective of this paper is to empirically investigate the determinants of African-American (A-A) participation as audience members in the performing arts, e.g., orchestras. Specifically, the focus is on understanding the reasons for lower participation rates of A-A’s relative to Whites. In...
Persistent link: https://www.econbiz.de/10014237135
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Online Price Dispersion within and between Seven European Countries
Gatti, Rupert; Kattuman, Paul - 2003
This paper provides a comprehensive analysis of online price dispersion in Europe, across a broad range of product categories and countries. Using the dominant European price comparison site we collected firm specific prices, weekly, from seven European countries (Denmark, France, Italy,...
Persistent link: https://www.econbiz.de/10014075549
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Strategic Orientation and Product Innovation : Exploring a Decompositional Approach
Spanjol, Jelena; Mühlmeier, Silke; Tomczak, Torsten - 2014
While a considerable body of research examines the strategic orientation-innovation relationship, findings in that literature have been mixed. This article calls attention to an under-investigated problem: the composite, multi-dimensional conceptualization and measurement of most strategic...
Persistent link: https://www.econbiz.de/10014041588
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Stuck in the Adoption Funnel : The Effect of Interruptions in the Adoption Process on Usage
Lambrecht, Anja; Seim, Katja; Tucker, Catherine E. - 2013
Many firms have introduced internet-based customer self-service applications, such as online payments or brokerage services. Despite high initial signup rates, not all customers actually shift their dealings online. We investigate whether the multi-stage nature of the adoption process (an...
Persistent link: https://www.econbiz.de/10014026643
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The Sales Effect of Word of Mouth : A Model for Creative Goods and Estimates for Novels
Beck, Jonathan - 2006
Weekly sales of creative goods - like music records, movies or books - usually peak shortly after release and then decline quickly. In many cases, however, they follow a hump-shaped pattern where sales increase for some time. A popular explanation for this phenomenon is word of mouth among a...
Persistent link: https://www.econbiz.de/10014026754