Drescher, Larissa S.; Marette, Stephan; Roosen, Jutta - European Association of Agricultural Economists - EAAE - 2011
-lights have been already implemented in the UK on food products to guide consumers in making healthier food choices. In response … to evaluate the impact of traffic-light labelling on food purchases in comparison to financial product purchases. Special … attention is given to consumers’ involvement level in food and financial product purchases. In general, results indicate that …