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QUALITY, SAFETY AND CONSUMER BEHAVIOUR TOWARDS ORGANIC FOOD IN GERMANY AND PORTUGAL

Lucas, Maria Raquel Ventura; Röhrich, Kerstin; … - Centro de Estudos e Formação Avançada em Gestão e … - 2008

2004" in Portugal and by the programme "Des Projektbezogenen Personenaustauschs (PPP) 2004 mit Portugal" in Germany. …

Persistent link: https://www.econbiz.de/10005687813

The role of "digitalization" in German sustainability bank reporting

Diener, Florian; Špaček, Miroslav - In: International Journal of Financial Studies : open … 8 (2020) 1/16, pp. 1-15

The financial services sector, particularly with respect to today's banking industry, is aiming to make a digital … specific, it focuses on a digital evolving business environment and is intended to provide an insight into the perception of … Code. Based on 113 bank reports, a multiple regression analysis of 1410 codings of the keyword "digital" is carried out …

Persistent link: https://www.econbiz.de/10012238843

Definieren, Aufwerten, Erzählen: Qualitative Marktforschung und die Etablierung des Mineralwassers als ein alltägliches Konsumgut (1958–2001)

Zeheter, Michael - In: Vierteljahrschrift für Sozial- und … 111 (2024) 2, pp. 140-169

Since the 1950s, mineral water has been a ubiquitous mass consumer commodity in Germany. This was due to higher incomes and changing consumer behaviour, which manifested itself in rising consumption. From 1958 onwards, the mineral water industry surveyed its customers by employing qualitative...

Persistent link: https://www.econbiz.de/10014556409

The Determinants of Equity Transmission Between the New and Used Car Markets – A Hedonic Analysis

Kihm, Alex; Vance, Colin - 2014

Drawing on a data set containing 371,082 observations on new and used cars from 2008, this study employs a hedonic model to estimate the determinants of prices in the primary and secondary car markets in Germany. We are specifically interested in identifying those vehicle attributes that are...

Persistent link: https://www.econbiz.de/10010436144

The Determinants of Equity Transmission Between the New and Used Car Markets – A Hedonic Analysis

Vance, Colin; Kihm, Alexander - Rheinisch-Westfälisches Institut für … - 2014

Persistent link: https://www.econbiz.de/10011100007

Empirical analysis of customer motives in the shareconomy: a cross-sectoral comparison

Balck, Birte; Cracau, Daniel - Fakultät für Wirtschaftswissenschaft, … - 2015

We present the results of an empirical study on German customers' motives to participate in the shareconomy. We focus on four different industries with two companies each: accommodation renting (Airbnb vs. Couchsurfing), car sharing (DriveNow vs. tamyca), commodities (Leihdirwas vs. WHY own it)...

Persistent link: https://www.econbiz.de/10011165800

A study of the Potential Effects of the Conversion to Euro

Desmet, Pierre - Université Paris-Dauphine (Paris IX) - 2002

Early research work confirms that the use of the new European currency, the euro, could create an effect of money illusion: expressed in euros, perceived prices seem lower and price elasticity diminished. But it also concludes on the complexity of the relationship between prices, currency unit...

Persistent link: https://www.econbiz.de/10011166560

Cannibalization or Synergy? Consumers’ Channel Selection in Online-Offline Multichannel Systems

Kollmann, Tobias; Kuckertz, Andreas; Kayser, Ina - 2012

This paper develops and empirically validates customer shopping motives taking account of customer channel selection in multichannel systems. As each channel is associated with certain advantages and disadvantages from a customer’s perspective, we develop – based on behavioral considerations...

Persistent link: https://www.econbiz.de/10014041358

Employer Brand Building for Start-Ups : Which Job Attributes Do Employees Value Most?

Tumasjan, Andranik; Strobel, Maria; Welpe, Isabell M. - 2012

Although attracting talented personnel is one of the biggest challenges for start-ups, little is known about how nascent ventures can successfully build an employer brand. This study investigates which distinctive job attributes start-ups can use for their employer branding. We identify the...

Persistent link: https://www.econbiz.de/10014044216

How Global are Global Brands? An Empirical Brand Equity Analysis

Cleff, Thomas; Fischer, Lena; Sepúlveda, César; … - 2010

The term “global brand” has become widely used by the media and by consumers. Business week publishes annually its widely known ranking of the “Best Global Brands” (with Coca-Cola as number 1 in the past years) and consumers on summer vacations purchase brands such as Heineken or...

Persistent link: https://www.econbiz.de/10014197854