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altruistic motives have a significant impact on consumer attitude and intentions. The results of this study have implications for … marketers and policy-makers in both countries. The use of altruistic arguments in organic food marketing is a key aspect that …
Persistent link: https://www.econbiz.de/10011069599
In food retailing a high degree of static price dispersion between and within stores and between brands has been documented, but at the brand and/or retail outlet level the dynamic behaviour of prices, as well as its causes, have not been analysed in the European food market context. In this...
Persistent link: https://www.econbiz.de/10010918746
impact on the quantity demanded. Finally, the study investigates whether the price elasticity of demand depends on income …
Persistent link: https://www.econbiz.de/10009445847
According to Ando and Modigliani (1957), consumers pass different stages of a lifecycle with different impact on demand …
Persistent link: https://www.econbiz.de/10009368319
impact on the quantity demanded. Finally, the study investigates whether the price elasticity of demand depends on income …
Persistent link: https://www.econbiz.de/10009368336
Persistent link: https://www.econbiz.de/10010916422
pointed out that sensory attributes are important elements that should be taken into account in the marketing strategies by … heavy users. In both countries, one part of the organic consumers seem to appreciate sensory marketing activities whereas … another part apparently does not. For Italian consumers who appreciate sensory marketing, non-subjective as well as subjective …
Persistent link: https://www.econbiz.de/10011069703
Auf den Weltmärkten verschiedener landwirtschaftlicher Produkte sind seit 2007 volatilere und höhere Preise festzustellen. Deren Auswirkungen auf die innereuropäischen Preise für Agrarerzeugnisse und Lebensmittel sollen im Rahmen des europäischen Verbundforschungsvorhabens „Transparency...
Persistent link: https://www.econbiz.de/10011070478
oil exports are positively related to direct marketing strategies and tourism, implying that these factors have the … largest impact on the olive oil exports from producing countries and consequently on the overall supply chain. …
Persistent link: https://www.econbiz.de/10008555593
overview over existing concepts to analyse innovations in system theory, the major factors (technologies, economic competence …
Persistent link: https://www.econbiz.de/10008802770