Both the German and the Hungarian wine markets belong to the "old world" European winemaking heritage and each have … economic circumstances greatly influenced the development of these wine markets. This paper, based on a representative survey … differences between German and Hungarian wine consumers in not only wine preferences but also in the use of sales channels. The …

Wine is a product, in which heterogeneous facets are marketed abundantly. Quality selections like origin, ratings … selective attributes for wine and the attachment to a wine-related lifestyle. Most important factors in the wine … (yet) be of high relevance for the product wine. The geographical site of production is a quality attribution of high …