Measuring cross cultural acceptance of an innovation : the case of low-alcohol wine
François dHautville and Ronald E. Goldsmith
| Year of publication: |
1998
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|---|---|
| Authors: | Hauteville, François d' |
| Other Persons: | Goldsmith, Ronald E. (contributor) |
| Published in: |
New developments and approaches in consumer behavior research. - Stuttgart : Schäffer-Poeschel [u.a.], ISBN 3-7910-1140-5. - 1998, p. 289-305
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| Subject: | Konsumentenverhalten | Consumer behaviour | Innovation | Kultur | Culture | Wein | Wine | Schätzung | Estimation | USA | United States | Deutschland | Germany | Frankreich | France |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001299787