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Collaboration scope and product innovation in B2B markets : are there too many cooks or is it the customer who spoils the broth?
Mooi, Erik; Osinga, Ernst Christiaan; Santos, Carlos Daniel - In: European journal of marketing 56 (2022) 3, pp. 899-921
Persistent link: https://www.econbiz.de/10013173452
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How to integrate suppliers into the innovation process? : an explorative case of champion formalization in the purchasing department in times of open innovation
Maier, Maximilian A.; Rück, Peter; Brem, Alexander - In: International journal of innovation and technology … 14 (2017) 6, pp. 1750036-1-17
Persistent link: https://www.econbiz.de/10011816362
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Comparative versus noncomparative sales pitches : impact on new product buying behaviors and moderating role of buyerseller relationship
Dianoux, Christian; Herrmann, Jean-Luc; Chakroun, Ridha; … - In: The journal of applied business research 31 (2015) 4, pp. 1508-1518
Persistent link: https://www.econbiz.de/10011350496
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Management von Automobilentwicklungen : Umsetzung bereichsübergreifender Integration
Spies, Steffen - 1994
Persistent link: https://www.econbiz.de/10000416248
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System Sourcing - Erfolgspotenziale der Systembeschaffung : Management und Controlling von Kooperationen
Andreßen, Thomas - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003280475
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Early supplier involvement into new product development : the right point of time as precondition for success
Serafin, Melanie; John, Stefanie; Voigt, Kai-Ingo - In: Innovative process optimization methods in logistics : …, (pp. 339-353). 2010
Persistent link: https://www.econbiz.de/10008664683