, dass im Besonderen der Thematik Social Media-Kommunikation nicht ausreichend Raum gegeben wird und im Allgemeinen das …

brings to the corporate communication, the more are their responsible members afraid about the potential loss of control over … their communication. Customers and consumers communicate now on "eye level" and in the case of criticism it may lead to an … company and how can it react within a professional online crisis communication before, during and after a Shitstorm? The aim …