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Differences between mobile and non-mobile buyers : comparing attitudinal, motive-related, and media behaviour
Groß, Michael - In: International journal of electronic marketing and … 11 (2020) 1, pp. 50-80
Persistent link: https://www.econbiz.de/10012199569
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More than infrastructure providers : digital platforms' role and power in retail digitalisation in germany
Hardaker, Sina - In: Tijdschrift voor economische en sociale geografie 113 (2022) 3, pp. 310-328
Persistent link: https://www.econbiz.de/10013413534
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Die Identifizierung von eMavens auf Internet-Musik-Sites : Ergebnisse einer empirischen Untersuchung zur Online-Mundwerbung
Walsh, Gianfranco; Wiedmann, Klaus-Peter; Frenzel, Tobias; … - In: Marketing : ZFP ; journal of research and management 27 (2005) 1, pp. 41-54
Persistent link: https://www.econbiz.de/10002571412
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Daten und Wettbewerb in der digitalen Ökonomie : Referate der 5. Göttinger Kartellrechtsgespräche vom 22. Januar 2016
Körber, Torsten (ed.); Immenga, Ulrich (ed.) - Göttinger Kartellrechtsgespräche <5., 2016, Göttingen> - 2017 - 1. Auflage
Persistent link: https://www.econbiz.de/10011542486
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Social commerce advertising avoidance and shopping cart abandonment : a fs/QCA analysis of German consumers
Khan, Asad; Sajad Rezaei; Naser Valaei - In: Journal of retailing and consumer services 67 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013364454
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Modernisierung der Missbrauchsaufsicht für marktmächtige Unternehmen
Schweitzer, Heike; Haucap, Justus; Kerber, Wolfgang; … - 2018 - 1. Auflage
Persistent link: https://www.econbiz.de/10011927080
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Digital revolution - new challenges for law : data protection, artificial intelligence, smart products, blockchain technology and virtual currencies
De Franceschi, Alberto (ed.); Schulze, Reiner (ed.);  … - Digital Revolution: Data Protection, Smart Products, … - 2019
Persistent link: https://www.econbiz.de/10012618415
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Die Bit-Revolution : Künstliche Intelligenz steuert uns alle in Wirtschaft, Politik und Gesellschaft
Brauer, Gernot - 2019
Persistent link: https://www.econbiz.de/10011965466
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Digitalisierung: Segen oder Fluch : wie die Digitalisierung unsere Lebens- und Arbeitswelt verändert
Wolff, Dietmar (ed.); Göbel, Richard (ed.) - 2018
Persistent link: https://www.econbiz.de/10011904109
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Development of a motivation-trust-vulnerability (MTV) framework for cross-border online shopping : a cross-national application to Chinese and German consumers
Wagner, Gerhard; Fota, Anne; Schramm-Klein, Hanna; … - In: Schmalenbach journal of business research : SBUR 75 (2023) 3, pp. 389-414
Building on the motivation-ability (MA) theoretical framework, we develop a motivation-trust-vulnerability (MTV) framework to explain behavioral decision making in situations of uncertainty and vulnerability. We apply our new framework to cross-border online shopping, which is characterized by...
Persistent link: https://www.econbiz.de/10014491681