Becker, Bettina; Uebelmesser, Silke - School of Business and Economics, Loughborough University - 2010
the market. In this paper, we want to analyse the funds’ advertising activities in the face of the changed competitive … potential effects of competition on funds’ advertising strategies; one of the volume and cost of advertisements and one of their … contents. Our results suggest that competition has been associated with an increase in the amount of advertising. As to the …