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Rich, lavish and trendy : is lesbian consumers’ fashion shopping behaviour similar to gay’s? : a comparative study of lesbian fashion consumption behaviour in Germany
Braun, Kerstin; Cleff, Thomas; Walter, Nadine - In: Journal of fashion marketing and management 19 (2015) 4, pp. 445-466
Persistent link: https://www.econbiz.de/10011502909
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The reciprocal effects of country-of-origin on product evaluation : an empirical examination of four countries
Katsumata, Sotaro; Song, Junyi - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 92-106
Persistent link: https://www.econbiz.de/10011529285
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The country-of-origin effect and its potential impact on how German consumers perceive Chinese luxury goods
Shane, Nadine - 2017
Persistent link: https://www.econbiz.de/10012798359
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Mode und Bekleidung
2005
Persistent link: https://www.econbiz.de/10003235485
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Investigating customer characteristics as drivers of private label choice in fashion e-commerce
Grage, Katrin - 2021
Persistent link: https://www.econbiz.de/10012598486
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Made in China, Germany and Indonesia? : consumers' perceived quality of multinational products
Lee, Jiwon; Shin, M. Minsuk - In: European journal of international management : EJIM 21 (2023) 4, pp. 539-557
Persistent link: https://www.econbiz.de/10014435096
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Brand-country image (BCI) fit : a new metric to evaluate international branding strategies
Bruno, Pascal; Klein, Kristina; Sattler, Henrik; … - In: Essays on the effects of brand names and prices on …. 2012
Persistent link: https://www.econbiz.de/10009659921
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Effect of economic animosity on consumer ethnocentrism and product-country images : a binational study on the perception of Germany during the Euro crisis
De Nisco, Alessandro; Mainolfi, Giada; Marino, Vittoria; … - In: European management journal 34 (2016) 1, pp. 59-68
Persistent link: https://www.econbiz.de/10011448413
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Lokale Produktherkunft und Konsumentenverhalten : der Einfluss der City-of-Origin auf die Kaufentscheidung
Schirrmann, Eric - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002509292
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Landesimage und Kaufentscheidung : Erklärung, Messung, Marketingimplikationen
Möller, Thorsten - 1997
Persistent link: https://www.econbiz.de/10000965903