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Landesimage und Kaufentscheidung : Erklärung, Messung, Marketingimplikationen
Möller, Thorsten - 1997
Persistent link: https://www.econbiz.de/10000965903
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The reciprocal effects of country-of-origin on product evaluation : an empirical examination of four countries
Katsumata, Sotaro; Song, Junyi - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 92-106
Persistent link: https://www.econbiz.de/10011529285
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Do all roses smell equally sweet? : willingness to pay for flower attributes in specialized retail settings by German consumers
Rombach, Meike; Olynk, Nicole J.; Byrd, Elizabeth; … - In: Journal of retailing and consumer services 40 (2018), pp. 91-99
Persistent link: https://www.econbiz.de/10011801800
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Country of origin effect for food products from developing and transition countries : a PLS analysis of German consumers' perception
Otter, Verena; Prechtel, Bianca; Theuvsen, Ludwig - In: Journal of international food & agribusiness marketing … 30 (2018) 4, pp. 355-381
Persistent link: https://www.econbiz.de/10011965928
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Effect of economic animosity on consumer ethnocentrism and product-country images : a binational study on the perception of Germany during the Euro crisis
De Nisco, Alessandro; Mainolfi, Giada; Marino, Vittoria; … - In: European management journal 34 (2016) 1, pp. 59-68
Persistent link: https://www.econbiz.de/10011448413
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Lokale Produktherkunft und Konsumentenverhalten : der Einfluss der City-of-Origin auf die Kaufentscheidung
Schirrmann, Eric - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002509292
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Brand-country image (BCI) fit : a new metric to evaluate international branding strategies
Bruno, Pascal; Klein, Kristina; Sattler, Henrik; … - In: Essays on the effects of brand names and prices on …. 2012
Persistent link: https://www.econbiz.de/10009659921
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Did the Volkswagen emissions scandal harm the "Made in Germany" image? : a cross-cultural, cross-products, cross-time study
Aichner, Thomas; Coletti, Paolo; Jacob, Frank; Wilken, … - In: Corporate reputation review 24 (2021) 4, pp. 179-190
Persistent link: https://www.econbiz.de/10012666288
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The country-of-origin effect and its potential impact on how German consumers perceive Chinese luxury goods
Shane, Nadine - 2017
Persistent link: https://www.econbiz.de/10012798359
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An analysis on consumer perception via "stereotype content" model between sustainable brand and country of origin
Schoier, Gabriella; Fadini, Stefano - In: Rivista italiana di economia, demografia e statistica 76 (2022) 1, pp. 47-58
Persistent link: https://www.econbiz.de/10013361628