Do all roses smell equally sweet? : willingness to pay for flower attributes in specialized retail settings by German consumers
Meike Rombach, Nicole Olynk Widmar, Elizabeth Byrd, Vera Bitsch
| Year of publication: |
January 2018
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|---|---|
| Authors: | Rombach, Meike ; Olynk, Nicole J. ; Byrd, Elizabeth ; Bitsch, Vera |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 40.2018, p. 91-99
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| Subject: | Consumer preferences | Country of origin effect | Cut flower attributes | Regionality | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour | Schweden | Sweden | Deutschland | Germany | Herkunftsbezeichnung | Designation of origin | Zierpflanze | Ornamental plant | Ursprungsregeln | Rules of origin | Markenimage | Brand image | Einzelhandel | Retail trade | Blumensektor | Flower industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2017.09.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011801800