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Brand-country image (BCI) fit : a new metric to evaluate international branding strategies
Bruno, Pascal; Klein, Kristina; Sattler, Henrik; … - In: Essays on the effects of brand names and prices on …. 2012
Persistent link: https://www.econbiz.de/10009659921
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Landesimage und Kaufentscheidung : Erklärung, Messung, Marketingimplikationen
Möller, Thorsten - 1997
Persistent link: https://www.econbiz.de/10000965903
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Made in China, Germany and Indonesia? : consumers' perceived quality of multinational products
Lee, Jiwon; Shin, M. Minsuk - In: European journal of international management : EJIM 21 (2023) 4, pp. 539-557
Persistent link: https://www.econbiz.de/10014435096
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Survival of the fittest : the impact of image-based country fit on global branding
Bruno, Pascal; Klein, Kristina; Sattler, Henrik; … - In: Essays on the effects of brand names and prices on …. 2012
Persistent link: https://www.econbiz.de/10009659914
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Chancen und Barrieren deutscher Produkte und Dienstleistungen in Polen
Ahlert, Dieter; Berentzen, Johannes; Eistert, Carolin; … - 2007
Persistent link: https://www.econbiz.de/10003772660
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The influence of regional Italian images on consumer behaviour : a study of consumers in Germany
Fauser, Simon Georg; Agola, David - In: Italian journal of marketing : ITJM 2021 (2021) 1/2, pp. 129-158
Persistent link: https://www.econbiz.de/10012583874
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Marke Deutschland : Image und Mehrwert im internationalen Marketing ; Empirische Ergebnisse
Feige, Stephan; Fischer, Peter Mathias; Mahrenholz, … - 2014
Persistent link: https://www.econbiz.de/10014290890
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The influence of images on organizational attractiveness : comparing Chinese, Russian and US companies in Germany
Held, Katrin; Bader, Benjamin - In: The international journal of human resource management 29 (2018) 3, pp. 510-548
Persistent link: https://www.econbiz.de/10011889230